Outdoor advertising
Vehicle branding
Wrapping cars and vans: advertising that works across the whole city and pays no rent.
At a glance
- Full or partial wraps
- Premium cast films
- Cut to the exact model
- Removed without a trace
About this solution
A branded vehicle is the only form of outdoor advertising that goes where the vehicle goes. For a company with teams in the field, the fleet is often the most-seen medium it has — and unlike a rented board, it is paid for once.
There are two approaches. Plotter-cut vinyl lettering — logo, phone number, website, a few graphic elements on the painted bodywork — is the right answer when the message is simple and budget matters. A full wrap, with printed film applied across large areas, allows any image and changes the look of the vehicle completely.
The result depends on preparation more than on printing. The surface has to be cleaned and degreased, and the film applied at a controlled temperature with heat worked into curves and recesses — otherwise the edges lift within a few months. Areas with rivets, seams and compound curves are what separate good application from work that looks good only in the first week.
For fleets, consistency is the point: the same artwork applied identically to every vehicle, with the same setbacks from the edges, so that ten vans look like a fleet rather than ten separately lettered vans. The film can be removed later without harming the paint, provided it was correctly specified and applied.
Frequently asked questions
All frequently asked questionsDoes the film damage the vehicle's paint?
No, provided the paint is factory-applied and sound, the film is one intended for bodywork, and it is removed properly with heat. Problems arise on resprayed or already damaged paint, where the layer can lift with the film. Paint under film is usually better preserved than paint left exposed.
Can only part of the vehicle be branded?
Yes, and it is often the sensible choice. The sides and the tailgate are the surfaces most seen in traffic and parked. Well-placed partial branding can work as well as a full wrap at a fraction of the cost.
How much does branding a vehicle cost?
The gap between cut-vinyl lettering — logo, phone number, a few elements — and a full wrap is several times over, so the first question is how much of the bodywork is covered. Then the shape of the vehicle matters: a van with flat sides is much quicker than a car with compound curves, rivets and seams. For fleets the price per vehicle falls with the number, because the artwork is done once. Tell us the model and what you want covered.
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